Ddheb Tadyant · 2021
Lays Signature Tarmit n Tmerka Pop-Up
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Ddheb 2021 in Tadyant
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 96,677
- Verification code 61C1B8AAF7 · Verify this award
Colors
About Lays Signature Tarmit n Tmerka Pop-Up
Lays Signature d tarmit n tmerka pop-up i d-yettwaxelqen ɣef ubaṭaṭa yeqqersen (chips). Tarmit-a tettili deg imukan iɛeddiyen daxel n tḥuna timeqqranin tigejdanin, anda yiwen n lbar n uxlaḍ n chips yettuɣal d amezgun amecṭuḥ. Inebgawen ttferrijen deg yiwet n tmezgunt s wudem, anda ttwaxedmen zdat-nsen s ufus lbenanat imaynuten ur nettwaf ara. Talɣa-a tamezgunt yesɛan aṭas n leḥwas tettbeddil amek i ttwaqedcen, ttwaɛerḍen yerna ttwabḍan chips. Iswi d anermes n yimsaɣen imeẓyanen i yḥemmlen tirmitin n tidet akked beṭṭu anmetti. Amur amezwaru yettwasken deg tḥanut tameqqrant Lane Crawford.
About the Tarbaḥt A' Design Award n Ddheb
Lays Signature Tarmit n Tmerka Pop-Up d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Lays Signature Tarmit n Tmerka Pop-Up ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
