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LIFEWTR S8 Unconventional Canvas Asemsel n Tqerεatin n Waman by PepsiCo Design and Innovation
LIFEWTR S8 Unconventional Canvas Asemsel n Tqerεatin n Waman by PepsiCo Design and Innovation

Ddheb Akemmus · 2021

LIFEWTR S8 Unconventional Canvas Asemsel n Tqerεatin n Waman

by PepsiCo Design and Innovation

  • Tarbaḥt A' Design Award n Ddheb 2021 in Akemmus
  • CLIENT: PepsiCo Design & Innovation
  • Estimated Number of Design Views: 28,312
  • Verification code E873BA6275 · Verify this award
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About LIFEWTR S8 Unconventional Canvas Asemsel n Tqerεatin n Waman

LIFEWTR Series 8 Unconventional Canvas d afeṣṣel n usemsel n tqerεatin i tmarka n waman n ufella. Tabzimt n tqerεet tuɣal d tafelwit i inaẓuren imaynuten, ihi asemsel-a yettak-d aman i tissit akked usnulfu ɣer wul. Series 8 yesken-d ixeddimen n tlata n inaẓuren deg unuɣ, deg tmenṭaṣt akked ixeddimen ɣef lkaɣeḍ, gar-asen anadi ɣef yimezruyen nniḍen anda tilawin n yiniten ttekkant deg tmucuha n yidles. Taẓuri-a tettwaseqdec deg teɣwalt n tmarka, deg tḥuna akked yimahilen isuraren, ayen yettaǧǧan inaẓuren-a ad awḍen ɣer umaḍal meṛṛa.

About the Tarbaḥt A' Design Award n Ddheb

LIFEWTR S8 Unconventional Canvas Asemsel n Tqerεatin n Waman d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. LIFEWTR S8 Unconventional Canvas Asemsel n Tqerεatin n Waman ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Press Kit

Unique Properties
LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
Tags
Packaging, Beverage
Inspiration
LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.

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