Ddheb Akemmus · 2021
Game Fuel Asemsel n Tissit
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Ddheb 2021 in Akemmus
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Asemsel n Tissit
Game Fuel d asemsel n tissit n tezmert n uzemz uzzig i d-yettwaxelqen i tmarka Adrenaline Rush deg Rrus. Afeṣṣel-agi yesfugul idles n wuraren imiḍanen d turart tarusliḍt (e-sports). Alugu ameqqran A yellan ɣef tbewwaṭṭ yettwabeddel ɣer yiwen n webrid-tawwurt s yiniten yemgaraden i d-yesnubgaten amsaɣ ɣer twennaḍt tamaynut n wurar, yerna yesnulfa-d asufeɣ n usidef s leɛqel. Afeṣṣel yettwesseɛ seg usemsel ɣer tirmitin timerkiyin timeqqranin. Iswi i d-yettwaxebbren d asbeɛɛed n tmezdagnut n yimyuraren ɣef yisugna imserdasen, akked tikci i yimyuraren n tezmert d laman ɣef yiman-nsen i wakken ad sɛun tamellit iǧehden.
About the Tarbaḥt A' Design Award n Ddheb
Game Fuel Asemsel n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Game Fuel Asemsel n Tissit ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
