Yamamotoyama Tamerka tamaynut i ufakus n utay by Eisuke Tachikawa

Yamamotoyama Tamerka tamaynut i ufakus n utay by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lplatin in Afeṣṣel n Ukemmus Competition Category.

LplatinAkemmus· 2021

Yamamotoyama Tamerka tamaynut i ufakus n utay

by Eisuke Tachikawa

Client: Nosigner

Tarbaḥt A' Design Award n Lplatin Winner in Akemmus Category

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Colors

The Design

About Yamamotoyama Tamerka tamaynut i ufakus n utay

Yamamotoyama yella d yiwen seg ineggaren n utay iqbuṛen ugar n tewtigin deg Japun. D netta i d amezwaru i yezzuzen atay azegzaw akken i t-neẓra ass-a. S tikti n tuɣalin ɣer asigen n Edo, NOSIGNER uɛaden i usileɣ n yifakusen akken ad ḥeggben tudert n tedelsant taqburt n utay udiɣ ad tt-ɛeddin i zik-nni. Akken ad ten-ɣren d imiranen ma yella ḥeggben ajmil n tmerna n uzal aqbur, NOSIGNER sneflen initen d tsɣunt tiqburiyin n imuḍaf s ticraḍ timeẓyanin n Yamamotoyama akked uɣanib n tira n Edo.

The Recognition

About the Tarbaḥt A' Design Award n Lplatin

Yamamotoyama Tamerka tamaynut i ufakus n utay d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Yamamotoyama Tamerka tamaynut i ufakus n utay yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inspiration: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Team Members: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Image Credits: Photography: Sato Kunihiko

Read the Press Release