Lfeṭṭa Akemmus · 2021
East Travel Primary Function: Tuqqna n tissit yesɛan ttḥul
by Wen Liu, Bo Zheng and Weijie Kang
- Tarbaḥt A' Design Award n Lfeṭṭa 2021 in Akemmus
- CLIENT: Shenzhen Oracle Creative Design Co., Ltd
- Estimated Number of Design Views: 19,567
- Verification code 08DBCBC759 · Verify this award
Colors
About East Travel Primary Function: Tuqqna n tissit yesɛan ttḥul
Book Text: East Travel d amahil n tuqqna i baijiu, ttiqi taqbaylit taqburt tacinwatt tețwazwaɣ. Taqerɛett tesseqdac talɣa taxutbawant tafessast i d-yețțuǧaden i lqḍa deg lḥerfa tameqqrant. Aqebbuc yețwaseg s tudmawin n twiztin n waman, i d-yesmektayen aman n leqqel aɛlayan i yețwaseqdacen deg tuǧjimt. Tabzimt tețwaxdem s lkaɣeḍ uzɣin, tunẓirt akked yisem n lmedwer țwazwaɣen s nnḥas. Tuqqna n beṛṛa tețwaxdem s tsuffest n bagasse yețwasekker, tili yeqqimen mi yețwaskurru wesukra, agla yețnegzam s wudem aɣarawan. Amahil yeddem-d seg tɣerma taɣerfant tacinwatt akked isekkilen iqburen n tuǧjimt.
About the Tarbaḥt A' Design Award n Lfeṭṭa
East Travel Primary Function: Tuqqna n tissit yesɛan ttḥul d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. East Travel Primary Function: Tuqqna n tissit yesɛan ttḥul ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
