Burning Tea Aẓekki n Uceṭṭiḍ n Tqecwalt n Wučči sɣur Genki Forest

Burning Tea Aẓekki n Uceṭṭiḍ n Tqecwalt n Wučči sɣur Genki Forest d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2021

Burning Tea Aẓekki n Uceṭṭiḍ n Tqecwalt n Wučči

sɣur Genki Forest

Amsaɣ: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

12,458

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #119725

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Burning Tea Aẓekki n Uceṭṭiḍ n Tqecwalt n Wučči

Burning Tea d asuffeɣ n uceṭṭiḍ i tqecwalt n Tay yettwačaren. Taqecwalt-agi ttwaxdem s PET, tacemlalt tafeṣlit d tarqiqt yequblen ijjujin. Ticreḍt tella s teberna tazegzawt akked tumlilt, yerna talɣa n tmes n uzref tettbaɛad-d zdat i wakken ad yeban ufaris s wudem yeshlen deg yiḥanuten yeččuren. Isem n tmarka yesseqdac isekkilen yettwarran s uskar n tira taqbaylit taqburt n Ccinwa. Taqecwalt tesɛa 66 mm i wehri d 220 mm i tehri. Tammast tettwaxdem seg daxel iwakken ad tishil deg ufus, tafra n uɣrur tessefk asɣenfu ugar. Ini n ugilal ibeggen yal aẓawan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Burning Tea Aẓekki n Uceṭṭiḍ n Tqecwalt n Wučči d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Burning Tea Aẓekki n Uceṭṭiḍ n Tqecwalt n Wučči ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Tigejdiwin & Akemmus: Width 66mm x Height 220mm
Tibzimin: Branding, Packaging, bottle, 3D, water
Tasnakta n Ufares: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Asewḥel n Usnulfu: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Anadi: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Aseḥbiber: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Tanzagt n Usenfar: The project started in June 2017.
Tanila n Umahil: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Igmamen n Terbaɛt: Xiaochen Liu
Chu Xu
Imsuren n Tugniwin: Xiaochen Liu