Day One Tabzimt n ccrab sɣur Ximena Ureta

Day One Tabzimt n ccrab sɣur Ximena Ureta d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2021

Day One Tabzimt n ccrab

sɣur Ximena Ureta

Amsaɣ: MontGras

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #119915

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Day One Tabzimt n ccrab

Day One d aḥric n ccrab i yefkan i tferrant n tẓurin taciliyanit anida yettwagem ubzim s ufus. Aḥric-agi yettbeyyin akud i deg yeḍmen bab n ccrab ad yebdu tamegra, tabɣest i yesbennun taɣara akked wudem n ccrab. Ttṣawra tesken timqessin n tmegra ger ijeǧǧigen, tiẓurin d ifer n tẓurin. Aḍris yeṭṭef xemsa n leṣnaf n tẓurin seg yiɣzeṛ yemgaraden. Iḥricen ttwaṭbaɛen s ufset ɣef lkaɣeḍ Fasson Cuvee Sable n 85 igramen i lmitr amrebbaɛ, s tlata n yiniten uslig, tawzelt taɣlalt n ureɣ n unecrar, ttbaɛa d truɣert n uḥudu.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Day One Tabzimt n ccrab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Day One Tabzimt n ccrab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo.
Tigejdiwin & Akemmus: Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm.
Tibzimin: Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
Tasnakta n Ufares: Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
Asewḥel n Usnulfu: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
Anadi: Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design.
Aseḥbiber: Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
Tanzagt n Usenfar: This project started in September 2020 in Santiago, Chile, and ended in January 2021.
Tanila n Umahil: Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Igmamen n Terbaɛt: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Label Printing: Artica impresores. Screw cap: Amcor. Capsule: Torrens.
Imsuren n Tugniwin: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro