Wa Lana Waqfa Brand Ahil aserttan n tiliẓri by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Uselɣu, Azuzen d Teywalt Competition Category.

UzzalAselɣu· 2021

Wa Lana Waqfa Brand Ahil aserttan n tiliẓri

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Tarbaḥt A' Design Award n Uzzal Winner in Aselɣu Category

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The Design

About Wa Lana Waqfa Brand Ahil aserttan n tiliẓri

Wa Lana Waqfa (aha ad nebded) d ahil aserttan n yal ass i yesseḥbibiren ɣef isallen n tzeɣɣa taserttant. Yessefraray tafat ɣef yiwen n wadal deg isallen yerna yesleḍ-it s tegnit. Tarbaɛt n usniɣes texdem asnifel aummid n temlilt (opener, studio, tugniwin deg uhil, promo) akken ad d-teglu s tidet taṛumit n uhil, i yezgan ɣef "asbeggen" akked "ubeddel" ɣef yiwen n usentel. Asekkil amezwaru deg yisem n uhil yessefraray tafat ɣef usekkil amezwaru n wawal wis sin, iwakken ad d-yefk izen n usbeggen d usnirem. Ijerriḍ yettawin deg tagara n wawal wis sin, yettmettay-d tabeddelt (isem n uhil).

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Wa Lana Waqfa Brand Ahil aserttan n tiliẓri d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Wa Lana Waqfa Brand Ahil aserttan n tiliẓri ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk