Ballantines 17 Primary Function: Tuqqna n usefk sɣur Li-Shang Printing Co., Ltd

Ballantines 17 Primary Function: Tuqqna n usefk sɣur Li-Shang Printing Co., Ltd d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2021

Ballantines 17 Primary Function: Tuqqna n usefk

sɣur Li-Shang Printing Co., Ltd

Amsaɣ: Li-Shang Printing Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

22,909

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #120433

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Ballantines 17 Primary Function: Tuqqna n usefk

Ballantines 17 d aɣawas n tuqqna n usefk yettwaxedmen i yiwet n twiski yemxelḍen. Tanaɣt tuḍfirt tettwaxdem s tsuffeɣt UV offset ɣef lkaɣeḍ n silfer, s yiniten ideblen n uwreɣ d uzegzaw akked tzemlin yettwafessin. Yiwet n talɣa n tejlibt ddaw n usenduq tessuli-d aẓekka n udlis mi ara yers ugdelmam, tessken taqerɛet ɣef yiwet n tsedda n uwreɣ. Tisuffaɣ n uwreɣ deg webrid sekelsent iseggasen yezrin i deg tewwi tirrazin. Yella n yidruzen n yiferfad d ubruz i yersen zdat n ugelmam. Aheggi-a yezzuɣur allen, sinna anqeḍ, sinna abbruri.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Ballantines 17 Primary Function: Tuqqna n usefk d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Ballantines 17 Primary Function: Tuqqna n usefk ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Tigejdiwin & Akemmus: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Tibzimin: whisky, packaging, liquor packaging, creative packaging
Tasnakta n Ufares: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Asewḥel n Usnulfu: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Anadi: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Aseḥbiber: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Tanzagt n Usenfar: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Tanila n Umahil: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Igmamen n Terbaɛt: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Imsuren n Tugniwin: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.