Rikchari Tazerbit n lqahwa sɣur Planetario

Rikchari Tazerbit n lqahwa sɣur Planetario d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2021

Rikchari Tazerbit n lqahwa

sɣur Planetario

Amsaɣ: Rikchari Packaging by Planetario

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

12,775

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #121161

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Rikchari Tazerbit n lqahwa

Rikchari d asuneɣ n tzerbit i yiwet n tmarka n lqahwa tapiruvit yesɛan azal ɣef tdamsa tazadurt akked tlisya tanmettit. Isem Rikchari yebɣa ad d-yini "eɛfu-d" s tutlayt taqiciwa, ma d aḥerf C yesnulfa-d tissikt i d-yessefhamen aseklu n lqahwa akked wallen. Tazerbit-a tettabaɛ asuneɣ n tsigla, i yesqedcen tabnat tasekkilant yețwabnan seg tɣawsiwin tuɣmisin n tgeldit tainka n Peru, yettwassnen s yisem Tocapu. Lqahwa-agi tețțembiwel deg Chirinos, deg ugafa n Peru, ɣer 1700 n yimitren sennig lebḥer. Asuneɣ yesnulfa-d lqahwa am yiwet n tɣawsa taɣawsant yesɛan yiwen yir lḥal n tnmettit.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Rikchari Tazerbit n lqahwa d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Rikchari Tazerbit n lqahwa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Tigejdiwin & Akemmus: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tibzimin: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Tasnakta n Ufares: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Asewḥel n Usnulfu: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Anadi: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Aseḥbiber: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Tanzagt n Usenfar: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Igmamen n Terbaɛt: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz