Hankol Liquor Aslway n Umahil: Asegzem n Uceṭṭeb by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2021
Hankol Liquor Aslway n Umahil: Asegzem n Uceṭṭeb
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL/Ji Hao/Zhang XiaoMing
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #121965The Design
About Hankol Liquor Aslway n Umahil: Asegzem n Uceṭṭeb
Aḍris n Tektabt: Hankol Liquor d asegzem n uceṭṭeb i wesmel n tissi yesɛan tanadin n ssiwan. Isem Hankol yebɣa ad d-yini amdan i yeswan s tazmert akked lfayda, ayen i d-yessekfalen tarwiḥt yettwabnan ɣef yimdanen n tsuta. Aqbucal yettwaskan s izirigen iqesḥen d wusligen, tabzimt tban-d ɣef wudem n uzaru. Tiskilin timaynutin akked tiwlafin n lɣaci sɛant azal deg tesniwin, sɛant ula d tudert n win i d-yesnulfan tarmit-a, ammer n usenfaḍ amenzu n usegmi. Tira taciniwant akked tqacuct-nsen ttwaseqdacent deg tira i wakken ad d-cerken lɣellet n tmetti taɣerbazit. Tabewwaṭ n beṛṛa tettwaxdem s umaterial ureṭṭeb i tkerkas, i d-nnernin s izri EPP.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Hankol Liquor Aslway n Umahil: Asegzem n Uceṭṭeb d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Hankol Liquor Aslway n Umahil: Asegzem n Uceṭṭeb ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Hankol Liquor Aslway n Umahil: Asegzem n Uceṭṭeb yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 200mmx80mmx210mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
- Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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