Clarity Timmad Tunṣibt n Tkebbanit sɣur Jeffery Fulton

Clarity Timmad Tunṣibt n Tkebbanit sɣur Jeffery Fulton d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2021

Clarity Timmad Tunṣibt n Tkebbanit

sɣur Jeffery Fulton

Amsaɣ: Clarity Innovations

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #122345

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Clarity Timmad Tunṣibt n Tkebbanit

Clarity d timmad tunṣibt n tkebbanit i yettwaxedmen i yiwet n tkebbanit n tetiknulujit. Alugu-a yesdukkul sin n ssimyat yettwasqedcen deg usihel n tengalt, yettwasers ger tlata n tama i d-yessawaḍen anadi ar zdat. Initen umalu aẓawan ittbeggin laman, ma d initen umalu ifelfel d wid iɛawnen ar tetiknulujit. Aḍris n tira Neo Sans yettwasqedec ɣef ddemma n uskan-is anaṣri, i yemmatchen akken iwata d takrurin ijerriden n walugu. Isem izgan (gradients) d ssimyat ur nezgi ttwaḥebsen, dɣa timmad-a tettkel ɣef temselli tasṛiḥant akked yisekkilen n tengalt. Timmad-agi tettwasnas daɣen ɣef temselyatin n tkebbanit.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Clarity Timmad Tunṣibt n Tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Clarity Timmad Tunṣibt n Tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Clarity Timmad Tunṣibt n Tkebbanit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Aseḥbiber: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Igmamen n Terbaɛt: Jeffery Fulton
Zoe Rogers

Ɣeṛ tabḍert n tɣamsa

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