Beer Mail by Volfas Engelman Craft Beer Packaging: Tasnaɣ n Craft Beer sɣur Bold Brands

Beer Mail by Volfas Engelman Craft Beer Packaging: Tasnaɣ n Craft Beer sɣur Bold Brands d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2021

Beer Mail by Volfas Engelman Craft Beer Packaging: Tasnaɣ n Craft Beer

sɣur Bold Brands

Amsaɣ: Bold Brands

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #122875

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Beer Mail by Volfas Engelman Craft Beer Packaging: Tasnaɣ n Craft Beer

Beer Mail d aḥric n tsuqilt n uqerdiḍ i tegrumma n Craft Beer. Tibzimin ttwaskren am tferka n lpusṭa, d amdan ɣer yisem n tmata akked ɣer ṣṣifa n leǧmaɛ n tferka. Yal tawsit tesɛa tiskart n usurif i yesdukklen iferdisen ur nemsefham deg tmuɣli tamezwarut. Iferdisen yettwasexdmen deg uqerdiḍ ffren deg tuskrin, akken amseɣ ad izmir ad iten-inadi. Aqerdiḍ yettnuz deg tiqbucin n ujajiḥ n 330 ml s tbzimin yettwasekren s umḍan akked deg leɛleb n 500 ml yettwaskren. Asuneɣ yettalas asirem amecṭuḥ n usali n tegrumma-agi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Beer Mail by Volfas Engelman Craft Beer Packaging: Tasnaɣ n Craft Beer d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Beer Mail by Volfas Engelman Craft Beer Packaging: Tasnaɣ n Craft Beer ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Tigejdiwin & Akemmus: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tibzimin: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Tasnakta n Ufares: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Asewḥel n Usnulfu: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Anadi: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Aseḥbiber: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Tanzagt n Usenfar: This project started in January 2020 and is still ongoing adding a new variety every other month.
Tanila n Umahil: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Igmamen n Terbaɛt: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Imsuren n Tugniwin: Illustrations & Visuals: Sandra Ramoskaite