OHO Lentil Chips Aţaf n Chips sɣur Bold Brands d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2021
OHO Lentil Chips Aţaf n Chips
sɣur Bold Brands
Amsaɣ: Bold Brands
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #122943Afeṣṣel
Ɣef OHO Lentil Chips Aţaf n Chips
Aḍris n tektabt: OHO Lentil Chips d asuneɣ n uḍebsi i uɣṛum n snack yebnan ɣef lentil (aẓalim n Loubia). Aselkim yettwakil s 190 x 250 x 50 mm yettwasiggeẓ ɣef polypropylène s tarrayt n flexographie s uzegzu (vernis) i d-yeglayen am ukaɣeḍ. Agrud n ukaɣeḍ kraft yesbeddel ini-nni ijerriḥen i yettwafen aṭas deg wamur n snacks, yefka-yas udem n tabɣest tagensant. Iferdisen n uskan yettwaqedcen s tira n uslileɣ ttarran-as udem yeẓẓun, ma d ilugan n teẓẓayin (flavours) ttbeggin-ten-id s tugniwin n tuṣertit s tazmert meqqren. Askasi-agi yerna-d timẓelt s wudem sshel iwakken ad d-ttwattwaf teɣmert, yesbeggin-d aselkim am yiwen n usnifel ɣer usnukles i yesɛan azal ameɣtu.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
OHO Lentil Chips Aţaf n Chips d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. OHO Lentil Chips Aţaf n Chips ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. OHO Lentil Chips Aţaf n Chips yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Tigejdiwin & Akemmus
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tibzimin
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Tasnakta n Ufares
- Flexograhy with paper touch varnish.
- Asewḥel n Usnulfu
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Anadi
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Aseḥbiber
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Tanzagt n Usenfar
- This project started in January 2020 February and finished 2020 May.
- Tanila n Umahil
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Igmamen n Terbaɛt
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius - Imsuren n Tugniwin
- Visuals: Sandra Ramoskaite
Yettwaxellṣen
Snirem Seld Designers.org
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