Mountain Tea Primary Function: Taɣlaft n watay by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2021
Mountain Tea Primary Function: Taɣlaft n watay
by Xianfeng Wu
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #123305The Design
About Mountain Tea Primary Function: Taɣlaft n watay
Book Text: Mountain Tea d asefsu n uɣlaf i tqwabac n watay yețwaḥkeṛen. Yal taqbuct n watay tețțusekres am usukkes, ayen i yețțarran atay ishil deg useqdec yerna yețțak-as udem atrar. Taɣlaft tseqdac lkaɣeḍ yețwaxedmen s ufus yerna yeḥudden ṭṭbiɛa, tettabaɛ talɣa taqburt n uɣlaf s ubrid amaynut. Asefsu yeṭṭef ṛebɛa iɣelfan imaninen i izemren ad ddukklen deg yiwet n tugna yekmel ɣef yiḍebsi n uzenzi. Tugna tesken ifer n watay, ttjur n watay d lewḥuc iɛzizen n Xishuangbanna deg Yunnan, Tacinwit, anda i yețțemɣay watay. Aɣlaf yesɛa 280 ɣef 205 ɣef 70 millimitren.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Mountain Tea Primary Function: Taɣlaft n watay d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Mountain Tea Primary Function: Taɣlaft n watay ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
- Dimensions & Packaging
- 280mmX205mmX70mm
- Tags
- Tea packaging, tea cakes, original, environmentally friendly, tea tree
- Production Technology
- Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
- Design Challenge
- In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
- Inspiration
- This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural. - Project Duration
- The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
- Operation Flow
- Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
- Team Members
- Wu Xianfeng
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