Bel Gusto Taɣlaft n makaruna by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2021
Bel Gusto Taɣlaft n makaruna
Client: Sot F&d
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #123472The Design
About Bel Gusto Taɣlaft n makaruna
Bel Gusto d aɣawas n taɣlaft i tsuddemt n makaruna talmizt yettwaxedmen s yired aḍerfi. Taɣlaft tettwaseqdec am ubaki n lbusta i d-yettwaznen si Ṭelyan. Ttwaseqdacen istampen n lbusta, iṭbuεen n lbusta, tugniwin i d-yuran s ufus n yidsan imezruyanen n Ṭelyan akked lqem n lkaɣeḍ akṛaft. Yiwet n ṭṭaq n usikkeḍ yettak i wemsaɣ tallalt ad iwali makaruna zdaxel n usenduq uqbel tiɣin. Tijelwilin yellan s yiniten yesεan aεebbuḍ akked tafat yiwet ttferriqent talɣiwin n makaruna yemgaraden zdaxel n tsuddemt. Iεebbaḍen ttwaḍebbεen ɣef ufilm PET s ufernis afernan.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Bel Gusto Taɣlaft n makaruna d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Bel Gusto Taɣlaft n makaruna ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
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