Mazurro Tawriqt n Lqahwa sɣur 19 Poludnik Agencja Reklamowa d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2021
Mazurro Tawriqt n Lqahwa
sɣur 19 Poludnik Agencja Reklamowa
Amsaɣ: Mazurro
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #124176Afeṣṣel
Ɣef Mazurro Tawriqt n Lqahwa
Mazurro d takonsept n uveṣṣi n lqahwa. Aveṣṣi yebna ɣef yiwet n twenza tanaɣruft yettwabnan ɣef usekkil M. Twenza-yagi tețțak i yisaduyen n lqahwa udem yeǧhden yerna d azwir. Talɣa tabendadit tafessast akked ustebrek uqsiḥ ttɛawanen isaduyen ad d-banen ɣer wallen ɣef yijgan n tḥanuyin. Twenza tețwasenfel-d si lecɣal n Josef Hoffmann, yiwen seg yimeskaren n Weɣris n Vienna, s telɣiwin-is tifessasin i yeẓran ɣef tazwara n usimli. Isaduyen ttwasiggzen s tira taflikṣugrafit. Llan tlata n lḍwaq i d-țțunefken, yal yiwen s ini-ines udmawan akked usiggez uzegzaw n lɣir yesnulfuyen tafat n lmital deg imukan yextaṛen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Mazurro Tawriqt n Lqahwa d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Mazurro Tawriqt n Lqahwa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
- Tigejdiwin & Akemmus
- 500g packaging: Width 130mm x Depth 75mm x Height 270mm
- Tibzimin
- coffee packaging, packaging design, packaging, coffee, brand identity, communication
- Tasnakta n Ufares
- The packaging design was printed on flexographic printer.
- Asewḥel n Usnulfu
- The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
- Anadi
- It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
- Aseḥbiber
- The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
- Tanzagt n Usenfar
- The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
- Tanila n Umahil
- The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places. - Ibrivan
- Not applicable.
- Igmamen n Terbaɛt
- Paweł Mikołajec
Dawid Koruszowic - Imsuren n Tugniwin
- Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020
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