Zhen Hao E Aḍebsi n Lqut n Yeqjan sɣur Yuchen Han

Zhen Hao E Aḍebsi n Lqut n Yeqjan sɣur Yuchen Han d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2022

Zhen Hao E Aḍebsi n Lqut n Yeqjan

sɣur Yuchen Han

Amsaɣ: Ningbo Xuanmengzhi Trading Company Ltd.

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

9,320

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #126938

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Zhen Hao E Aḍebsi n Lqut n Yeqjan

Zhen Hao E d tacaqqact n weḍbes i lqut n yeqjan akked lmakla tafessast n yeqjan. Asnifel-agi yeţţekki ɣef yidles Ancin, s wesken n yeqjan am igelliden imezwura n leɛmuṛat yemgaraden. Deg Ccinwa, imawlan n yeqjan ttwaglamen deg tikta d imasay yesserḥen i yeqjan-nsen, tiktiwt-agi i d-yefkan tarrayt n yiswar. Ixxamen n yeqjan s wudem n cartoon ssekanen agraw n teddawt, ferrqen gar yeqjan imecṭaḥ d yeqjan ilemḍanen d yimeqqranen. Ini yemgaraden ferrqen gar lqut n yeqjan d lmakla tafessast, ayen yessishilen tabadut n weḍbes s umata. Tuseqqilt-agi tesseqdac lkaɣeḍ yettwaselken, akaɣed asudi (corrugated) akked yisebbalen n usebter n aluminyum.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Zhen Hao E Aḍebsi n Lqut n Yeqjan d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Zhen Hao E Aḍebsi n Lqut n Yeqjan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Tigejdiwin & Akemmus: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tibzimin: Dog food, Oriental style, Package Design, Cartoon Dog
Tasnakta n Ufares: Recycled paper, corrugated paper, aluminium foil bag.
Asewḥel n Usnulfu: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Anadi: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Aseḥbiber: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Tanzagt n Usenfar: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Tanila n Umahil: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.