Ɛeddi ɣer ugbur
Cala di Seta Tiqeṭṭiyin n ccrab sɣur Giovanni Murgia

Cala di Seta Tiqeṭṭiyin n ccrab sɣur Giovanni Murgia d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


LbrunzAkemmus· 2022

Cala di Seta Tiqeṭṭiyin n ccrab

sɣur Giovanni Murgia

Amsaɣ: Cantina di Calasetta - Cala di Seta

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #127081

Initen

Afeṣṣel

Ɣef Cala di Seta Tiqeṭṭiyin n ccrab

Asenfar n usanut n uglufu yesskan-d ccrab d iferdisen usligen imeyyzen, yeqqnen ɣer wadeg anda i d-lulen maca yettmukku ɣer umaḍal meṛṛa. Ayen i ten-id-yessneggimen d ccrab n twacult tamaynut, yesɛan aṭas n yiniten, fessus ad yettwafhem, yettwanman i yimtteɣ ur netteẓẓu ara aṭas deg-s maca nettqelleb ɣef ifarisen n tɣara tameqqrant. Ɣef wannect-a, asanut yettwasemma s tidmi yesɛan aṭas n yiniten, tamecṭuḥt yerna tmeggez anda i d-yettban usanut n tefnart, yettwarnun s tugniwin tifessusin maca timzegzanin, yettwazeyyen s tiferkalin n wuzzal s yiniten akked usurif s tlata n teɣzar n ugellal Braille i yesserwun ilel.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Cala di Seta Tiqeṭṭiyin n ccrab d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Cala di Seta Tiqeṭṭiyin n ccrab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Cala di Seta Tiqeṭṭiyin n ccrab yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Tigejdiwin & Akemmus
Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Tibzimin
wine, carignano, label, sardinia, italy, minimalism
Tasnakta n Ufares
The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Asewḥel n Usnulfu
Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Anadi
The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Aseḥbiber
Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Tanzagt n Usenfar
The project started in February 2021 in Sassari anche finished in April 2021.
Tanila n Umahil
The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Igmamen n Terbaɛt
Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Imsuren n Tugniwin
Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene

Yettwaxellṣen

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Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

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