Wu Xing Akemmus by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.

LfeṭṭaAkemmus· 2022

Wu Xing Akemmus

by Siwei Lai

Client: Huyu

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category

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Verified Award Winner
Verify Award Status for #127379

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Xing Akemmus

Taseddart n tedwali Wu Xing tesseqdec iɣersiwen am asegzi d usmizzwer-nsen deg semmus iferdisen almend n timsal-nsen. Gar-asen, akken ad d-ttbanen tamezzelt n tudert yeddan gar-asen deg Wu Xing, inmahilen rnan-d tafat n ṣṣbeḥ d tin n tefsut deg yal udlif, i d-ttmettilen asenker d taggara n wass. Tabewwaṭ n tunṭiqt d taseddart tagejdant, i d-sskannent aɛdil n ufares aqeṣṣar d uklasik. Seg tebewwaṭ s telɣa n udlis ar tuẓẓma ar taɣessa n ukemmus i yuɣalen d agemmaḍ n uskan. Deg taɣessa-agi tuzzigt, yal takarḍa tezmer ad tettwasken s wudem ummid.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Wu Xing Akemmus d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Wu Xing Akemmus ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging: Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags: Visual Identity, packaging structure, printed matter
Design Challenge: In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research: Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration: This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration: The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

Read the Press Release