Lfeṭṭa Unuɣ · 2022
Zaku Inc. Tamagit tazerfant
- Tarbaḥt A' Design Award n Lfeṭṭa 2022 in Unuɣ
- CLIENT: Arica Design Inc
- Estimated Number of Design Views: 39,950
- Verification code 7F0A2C4E49 · Verify this award
Colors
About Zaku Inc. Tamagit tazerfant
Tangalt-agi tesɛa snat n lmeɛnayat. D isem n tkebbanit akked uzenziɣ-is. Tettwarna s tsartut n yisekkilen ijaṗuniyen n kanji, i d-ɣran zaku deg yisem n tkebbanit. Kanji daɣen yesɛa anamek n snulfu-d. Tilmest n ufus n Good tettwaxleq s useqdec n uzmul-a, i yemmal-d anamek n snulfu-d. S tbayent-agi, azenziɣ n tkebbanit "Snulfu-d Lxir" yettwasken deg yiwet n ticreṭ kan. Tangalt-agi tesken anekkaḍ n tkebbanit ɣer snulfu-d n Lxir deg umaḍal s tarrayin timellalin.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Zaku Inc. Tamagit tazerfant d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Zaku Inc. Tamagit tazerfant ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- This symbol has two meanings. It is the company name and the company slogan.
It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.
The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark. - Dimensions & Packaging
- The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS - Tags
- Typography, Logos, Symbols, Corporate Identity, Logotypes
- Production Technology
- The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.
The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!
Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity. - Design Challenge
- The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable. - Research
- In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry. - Inspiration
- The designer decided to use the client's company slogan itself as the logo design.
This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name. - Project Duration
- It opened in Japan in March 2021.
- Operation Flow
- The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
