Tsubasa.Y Asdukel n tmatart by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LfeṭṭaUnuɣ· 2022
Tsubasa.Y Asdukel n tmatart
by Siwei Lai
Client: Tsubasa.y
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Unuɣ Category
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- Verified Award Winner
- Verify Award Status for #127809
The Design
About Tsubasa.Y Asdukel n tmatart
Tsubasa.Y d taḥanut n ufran n llebsa taqdimt, deg yiḍrimen n llebsa n wakud yemgaraden, yettnadiɛ ɣef uḍummeɣ uslig i yal yiwen, yettaɛraḍ dima yerna yessmessidag, yettaf-d taɣect n uẓeddam tamaynut i tallit-a, am yisem n Tsubasa (afrir), yettabaɛ aẓeddam aqbur ad yessefririren gar llebsa yemgaraden ger tmatart-nsent d tmucuha-nsent. Usulu-a yegber tamagit n teḥanut, akemmus, d usefni n usiggez.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Tsubasa.Y Asdukel n tmatart d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Tsubasa.Y Asdukel n tmatart ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
- Tags
- Visual Identity, Logo, Branding, graphics, printed matter
- Production Technology
- Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. - Inspiration
- In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
- Project Duration
- The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.
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