Tralock Aselkin n Tsekwert n Tsarut n Ubaggu sɣur Bakhtiyar Baimurzayev

Tralock Aselkin n Tsekwert n Tsarut n Ubaggu sɣur Bakhtiyar Baimurzayev d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2022

Tralock Aselkin n Tsekwert n Tsarut n Ubaggu

sɣur Bakhtiyar Baimurzayev

Amsaɣ: Bakhtiyar Baimurzayev

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

12,654

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #127960

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tralock Aselkin n Tsekwert n Tsarut n Ubaggu

Tralock d aselkin yettwaxeddmen i tsarut n ubaggu n usafar. Tabewwaḍt tettwaskar s wudem n ubaggu amecṭuḥ, ayen yeqqnen aselkin s wudem usrid ɣer wanda i yettuseqdac ufaris. Isem-is ikемmel awalen "travelling" (asafar) akked "lock" (tasarut), akken tasekkilt o deg umagnu-nsen tettwaskar am tuɣmert n tsarut. Tafeṛṛant tesɛa snat n tesuraf. Alugen n usebter yeṭṭfen tasarut d tsura deg wemkan-nsen, syen tasufa n lkarṭun tettawi anagraw yettwaḍebbṛen. Tuccḍa yettwagren tettak afaḍel i umsaɣ ad iwali afaris seg daxel. Initen icebḥen d-skecmen tasekla n usafar yerna ssaɣen aselkin ad d-iban ger wiyaḍ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Tralock Aselkin n Tsekwert n Tsarut n Ubaggu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Tralock Aselkin n Tsekwert n Tsarut n Ubaggu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Tralock Aselkin n Tsekwert n Tsarut n Ubaggu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Tigejdiwin & Akemmus: Width 100 mm x Depth 25 mm x Height 143 mm
Tibzimin: packaging design, box, professional, travelling, lock
Tasnakta n Ufares: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Asewḥel n Usnulfu: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Anadi: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Aseḥbiber: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Tanzagt n Usenfar: Duration: September-December, 2020
Location: Kazakhstan
Tanila n Umahil: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Ibrivan: Copyrights belong to Bakhtiyar Baimurzayev
Igmamen n Terbaɛt: Bakhtiyar Baimurzayev
Imsuren n Tugniwin: All images Credits to Bakhtiyar Baimurzayev