Loacker Rebrand Primary Function: Taksist n učči sɣur Marco Ventrice

Loacker Rebrand Primary Function: Taksist n učči sɣur Marco Ventrice d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2022

Loacker Rebrand Primary Function: Taksist n učči

sɣur Marco Ventrice

Amsaɣ: Spider

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

32,520

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #127989

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Loacker Rebrand Primary Function: Taksist n učči

Loacker Rebrand d anagraw n ukas d timagit n tefyirt yettwaxedmen i yiwet n tkebbwanit n učči yellan d tamezruyt, yettwassnen s wafriwen d wayen n ččikula. Alugu yeṭṭef talɣa n uzagur n uɣawas i yesɛan Adrar Sciliar, d taɣara ɣer yisem n twacult, izuran d ugama i s-d-yezzin. Yal tawacult n lḥwayeǧ tettwabeggen s uglam ibanen n tsertit d yiferdisen. Amyannan n yiferdisen n ukas yettwaɛawed usenwel-ines yerna tugniwin n lḥaǧa d tilawin. Yiwen n tengalt deg deffir n yal tacekkart tqennes ɣer telɣut nniḍen ɣef tefyirt d uferdis.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Loacker Rebrand Primary Function: Taksist n učči d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Loacker Rebrand Primary Function: Taksist n učči ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Tigejdiwin & Akemmus: different sizes
Tibzimin: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Tasnakta n Ufares: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Asewḥel n Usnulfu: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Anadi: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Aseḥbiber: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Tanzagt n Usenfar: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Tanila n Umahil: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Igmamen n Terbaɛt: Spider Adv, Loacker Team
Imsuren n Tugniwin: All food images were realized featuring studio PiùLuce.