Qinjianguo Aslaḍ n Uceṭṭeb n Ubudra n Yam by Dongcheng is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2022
Qinjianguo Aslaḍ n Uceṭṭeb n Ubudra n Yam
by Dongcheng
Client: Qinjianguo
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #128478The Design
About Qinjianguo Aslaḍ n Uceṭṭeb n Ubudra n Yam
Qinjianguo d aslaḍ n uceṭṭeb i ubudra n yam n tgejdit n uzzal. Afaris-a itebbaɛ ticki n usemmed n ɛecṛa iseggasen, deg-s tamurt tettḥebbes syen ala yiwet n tuseffart n yam i d-yettembiwt yal ɛecṛa iseggasen. Yam yettembiwten deg wakal am wagi yesseɣ acekkal aẓidan, aksum-is yettwaselk s wudem usrid ɣer ubudra. Tabuqit-agi tesɛa lqedd n 120 s 120 s 150 lmilimitrat. Tugniwin-agi sbedent tazmert tazrufant n uɛeddad wis ɛecṛa, yettwabnan seg tsurdunin n tafsut, tazizwit n unebdu, iccɣulen n uxeddim n umennuɣ n lexrif, isekla n cetwa akked ifellaḥen i yeḥerten. Tugniwin-agi ttbeggint-ed tiseraf n useggas deg ticki n ɛecṛa iseggasen.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Qinjianguo Aslaḍ n Uceṭṭeb n Ubudra n Yam d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Qinjianguo Aslaḍ n Uceṭṭeb n Ubudra n Yam ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Qinjianguo Aslaḍ n Uceṭṭeb n Ubudra n Yam yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
- Dimensions & Packaging
- 120mm x 120mm x 150mm
- Tags
- Creative Yam powder packaging design
- Design Challenge
- How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
- Research
- We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
- Inspiration
- On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
- Project Duration
- The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
- Team Members
- Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU - Image Credits
- Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
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