YaBloom Agejdi sɣur Antonia Skaraki d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2022

YaBloom Agejdi

sɣur Antonia Skaraki

Amsaɣ: YaBloom

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #129350

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef YaBloom Agejdi

Abeddel n yisem n waman seg tikli taẓwarant ɣer tirmit teshalaḍt d ṭṭeɛm. Tissit tamaynut n tezmert i d-yessefhamen timuɣli fessusent n waman. Asdukkul n yiniten ifeggagen d tlɣiwin yecban aman issemẓay asirem n ṭṭeɛm d tallast. Tiktiwin n tezmert d tlelli ttbayinent s tefses deg usuddes meṛṛa.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

YaBloom Agejdi d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. YaBloom Agejdi ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Tigejdiwin & Akemmus: Resealable doypack, height 150mm x width 90mm.
Tibzimin: water, flavour, natural, healthy, taste, infusion, bloom
Tasnakta n Ufares: Craft paper, and plastic film.
Asewḥel n Usnulfu: Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Anadi: Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Aseḥbiber: Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Tanzagt n Usenfar: The project started on March 2021 and ended on July 2021
Tanila n Umahil: Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Igmamen n Terbaɛt: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris