Fly By Jing Aẓawan Amezwaru: Asebter n Ucebbel n Tissi by Fly By Jing is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2022
Fly By Jing Aẓawan Amezwaru: Asebter n Ucebbel n Tissi
by Fly By Jing
Client: Fly By Jing
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #130534The Design
About Fly By Jing Aẓawan Amezwaru: Asebter n Ucebbel n Tissi
Aḍris n Tektabt: Fly By Jing d asefti n usebter i yettwaxedmen i yiwet n tissi n Sichuan yesɛan afriwen icebbḥen, yettwazenz deg yiwet n tqedwit n zzaǧ. Asefti-agi yebna ɣef yidles aqbuṛ maca yettwaselkem s wudem i yenaṣṣab akked tarrayt n weččči n wass-a. Ijeǧǧigen n yinawen icebḥen akked wawal usrid sfaḍen asebter-agi seg wiyaḍ n tissiyin i yellan deg ssuq. Tanfalit yezga yeddukel deg tira ɣef tebzimt tessken-d tamsalt n twaturt sakin tferreq-itt-id i umeɣri. Asefti-agi yesken-d azal akked lmeqsud n twaturt-agi, i d-yekkan seg lɛeṭṛ n temdint n Chengdu akked tḥanutin timeẓẓyanin n tmurt-nni.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Fly By Jing Aẓawan Amezwaru: Asebter n Ucebbel n Tissi d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Fly By Jing Aẓawan Amezwaru: Asebter n Ucebbel n Tissi ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Fly By Jing Aẓawan Amezwaru: Asebter n Ucebbel n Tissi yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
- Dimensions & Packaging
- W 6mm x D 6mm x H 8.5mm, glass jar
- Tags
- Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
- Inspiration
- The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
- Team Members
- Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency - Image Credits
- All images / Photographer / Maria Be
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