Sunboy Gift Box Aẓayaḍ Agejdan: Aţţaf n Uzemmur n Yiṭij by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2022
Sunboy Gift Box Aẓayaḍ Agejdan: Aţţaf n Uzemmur n Yiṭij
by Tiger Pan
Client: Bayannaoer Sanpangdan Food Co., Ltd
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
- 14,159
- Verified Award Winner
- Verify Award Status for #130899
The Design
About Sunboy Gift Box Aẓayaḍ Agejdan: Aţţaf n Uzemmur n Yiṭij
Aḍris n Tektabt: Sunboy Gift Box d asuneɣ n uţţaf i lqecc n uzemmur n yiṭij. Tabewwaṭ n tikci tettwaḥbes deg-s tqecwalin tiqecrilin n uzzal ara yezmiren ad ttuseqdacent tikkelt-nniḍen. Tabewwaṭ tazwarant tettwaxdem s warrat aduclan, ayen i ismenyifen talɣa-ines yerna isseshel ammud n usewkel. Talɣa n tuli tettwabeddel s wudem amaynut, iwakken ad teddu tebewwaṭ s wudem afessas, s wamek ara tettwarkeb neɣ ad tettwafṛeq. Tiqecrilin ttɛawanent gar-asent iwakken ad d-ssersent tiggemmi n ubrid, sin neɣ krad ijerriden, ayen i ismerraḥen amḍiq n usneɣlef n lqecc yerna icawaṛ ɣef lmedd. Tugna yettwasiwlen tesseqdac talɣa n uceṭṭeḥ n warrat, tesken-d ambaddel n Sunboy iteddu deg wexxam n uzemmur n yiṭij.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Sunboy Gift Box Aẓayaḍ Agejdan: Aţţaf n Uzemmur n Yiṭij d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Sunboy Gift Box Aẓayaḍ Agejdan: Aţţaf n Uzemmur n Yiṭij ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Sunboy Gift Box Aẓayaḍ Agejdan: Aţţaf n Uzemmur n Yiṭij yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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