Kind Tea is a Charitable Project Tawuri Tagejdant: Aveṛṛiz n Latay sɣur Viktoriia Korytina d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2022
Kind Tea is a Charitable Project Tawuri Tagejdant: Aveṛṛiz n Latay
sɣur Viktoriia Korytina
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #131733Afeṣṣel
Ɣef Kind Tea is a Charitable Project Tawuri Tagejdant: Aveṛṛiz n Latay
Tira n Tektabt: Kind Tea d asisen n uveṛṛiz i tejmuɛt n latay ucbiḥ i yettwazenzen ɣef usenfar n leɛnaya. Latay-agi yettwaxdem sɣur sin arrac yesɛan Duchenne muscular dystrophy, uzenzi-nsen ijemmɛ idrimen i usiḥyu-nsen. Aveṛṛiz-agi issken-d taseklant tazegzawt yesɛan ini yettbanen deg-s ferḥ n tmeẓẓuɣt. Tlata n lḛam ttwarnan s tlata n ini yemgaraden, s wakka yal aẓaṛ yeswir ad d-yettwarem s tafat. Yal lḛam yesɛa daɣen lqem n ccetwa. Amasal-is d asemmiṭ n 50 igrama s tugna n 100 s 180 milimitr. Aselket d usenkef ttwaḍefren-d s wudem sṣaḥ akked wamek yeshel, acku arrac wid nnig-nsen ara isnernin iveṛṛizen-nsen s yiman-nsen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Kind Tea is a Charitable Project Tawuri Tagejdant: Aveṛṛiz n Latay d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Kind Tea is a Charitable Project Tawuri Tagejdant: Aveṛṛiz n Latay ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- Tigejdiwin & Akemmus
- Format: Sachet with label
50 g
100 mm x 180 mm - Tibzimin
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- Tasnakta n Ufares
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- Asewḥel n Usnulfu
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- Anadi
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - Aseḥbiber
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- Tanzagt n Usenfar
- We joined the project in January 2021 and the guys still work for now
- Tanila n Umahil
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - Ibrivan
- No information
- Igmamen n Terbaɛt
- Vita Korytina
Alena Beseda
Oleksandra Dontsova. - Imsuren n Tugniwin
- This project was made by our in-house team of Wishnia agency.
Yettwaxellṣen
Snirem Seld Designers.org
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