Voila Cool Stuff Afuli n uglim sɣur Kamal Rizk - Bold Branding d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2022
Voila Cool Stuff Afuli n uglim
sɣur Kamal Rizk - Bold Branding
Amsaɣ: Voila Dessert Shop
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #131926Afeṣṣel
Ɣef Voila Cool Stuff Afuli n uglim
Wagi d targalt n yifula i 9 n yiluḥan n uglim, yedduklen ddaw yiwen n lugu amellay, anda unemhal yettbeddil abeqqeḍ n usumer n uglim. Yesnulfa-d asentel amaynut s wayes i d-yuɣal ad d-yesmekti iluḥan imgaraden s tefli n yifiranen s tmaṭṭayt d yimulanen n nektar, tira taneṣlit, akked yiniten iḥuddiyen i yessutren iferdisen n usileɣ. Asileɣ yettεawed yesnulfu-d tagnit n urem s tugna n iles i yettwaseqdacen deg meṛṛa timellayt, yessiffeɣ-d abrid-nniḍen i teḥsust.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Voila Cool Stuff Afuli n uglim d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Voila Cool Stuff Afuli n uglim ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - Tigejdiwin & Akemmus
- Various Tapered Paper Ice Cream Containers
- Tibzimin
- branding, packaging, packaging, illustration, typography, icecream, identity
- Tasnakta n Ufares
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - Asewḥel n Usnulfu
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- Anadi
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - Aseḥbiber
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - Tanzagt n Usenfar
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- Tanila n Umahil
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - Igmamen n Terbaɛt
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
Yettwaxellṣen
Snirem Seld Designers.org
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