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Chuankui Aẓetta n uceṭṭiḍ n ccṛab by Sungoo Design

Chuankui Aẓetta n uceṭṭiḍ n ccṛab by Sungoo Design is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.


UzzalAkemmus· 2022

Chuankui Aẓetta n uceṭṭiḍ n ccṛab

by Sungoo Design

Client: Shenzhen Sungoo Brand Design Co,Ltd.

Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category

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The Design

About Chuankui Aẓetta n uceṭṭiḍ n ccṛab

Chuankui d asnas n uceṭṭiḍ i ccṛab, yețwasuffɣen seg tmetti n Sichuan, di Ccinwa. Isem-is yebɣa ad d-yini aqerruy n Sichuan. Tugna n upanda i d-ițwaxedmen seg wafriwen ibarkanen n ubambu tɣumm tacekkart, yețțawi-d ɣer wallen idurar akked tferkiwin n ubambu n temnaḍt-nni. Tugna-nniḍen n uḍar n upanda, i d-yețwaxedmen s wudem yerɣan (ilem), tețwarra ɣef tama-nniḍen n tcekkart, akken ad tili tefreḥt i uṭṭef-nnes. Aɣummu-nnes yebna s wudem n uɣennus n ubambu s wafriwen yețwakelxen. Aceṭṭiḍ-agi yețwaxedmen s izmawen ittemgudduyen, ayen i d-yesnernin awennit n usnas i tewsatin n twennaḍt.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Chuankui Aẓetta n uceṭṭiḍ n ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Chuankui Aẓetta n uceṭṭiḍ n ccṛab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine.

Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness".
Production Technology
It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.
Inspiration
On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take.

The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret.
Patents
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Team Members
Muqiang Fu,Jingsong Lin

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