Tsingtao Beer Primary Function: Tap::: Tabewwaḍt n Tqfa't n Ubira sɣur Tsingtao Brewery Culture Media Co., Ltd.

Tsingtao Beer Primary Function: Tap::: Tabewwaḍt n Tqfa't n Ubira sɣur Tsingtao Brewery Culture Media Co., Ltd. d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2022

Tsingtao Beer Primary Function: Tap::: Tabewwaḍt n Tqfa't n Ubira

sɣur Tsingtao Brewery Culture Media Co., Ltd.

Amsaɣ: Tsingtao Brewery Culture Media Co.,Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

27,650

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #132955

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tsingtao Beer Primary Function: Tap::: Tabewwaḍt n Tqfa't n Ubira

Book Text: Tsingtao Beer d tabewwaḍt n tqfaɛt i yettwaxedmen i wesmekti wis 120 n usentel. Aḥric-a yeṭṭef tlata n ibiraten n Pilsner iqbuṛen, yebna ɣef tɣessa taɣarayt n Qingdao. Tugna tesdukkul isekkilen n temdint akked yidles n usentel, tsekna assaɣ gar usentel d yidles n temnaḍt. Tabewwaḍt tazegzawt teldi ɣer sin idisan, taddiwt-nni tekka-d seg ujeǧǧig n uḥeǧǧaǧ, yiwen seg iferdisen n ubira. Ibiraten ttbanen-d mi tettwaldi tqfaɛt-nni. Yettwaseqdec lkaɣeḍ uzzig, tazwara tsekcam-d asiweḍ s UV, aḥerkes s tirregt d usebnennes.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Tsingtao Beer Primary Function: Tap::: Tabewwaḍt n Tqfa't n Ubira d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Tsingtao Beer Primary Function: Tap::: Tabewwaḍt n Tqfa't n Ubira ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Tigejdiwin & Akemmus: Width 276mm x Depth 90mm x Height 286mm
Tibzimin: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Tasnakta n Ufares: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Asewḥel n Usnulfu: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Anadi: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Aseḥbiber: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Tanzagt n Usenfar: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Tanila n Umahil: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Igmamen n Terbaɛt: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu