Shengming Shijia Tabewwaḍt n userwet n watay sɣur Hangzhou Xianlin Tea Co., Ltd. d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2022
Shengming Shijia Tabewwaḍt n userwet n watay
sɣur Hangzhou Xianlin Tea Co., Ltd.
Amsaɣ: Hangzhou Xianlin Tea Co., Ltd.
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #133573Afeṣṣel
Ɣef Shengming Shijia Tabewwaḍt n userwet n watay
Shengming Shijia d tabewwaḍt n userwet n watay i d-yeskanen isekkilen n wemkan i icudden ɣer yidles n watay. Tabewwaḍt taberranit tettales-d amview yettwassnen s yisem n Kraḍ n Yiɣzeṛan i d-yesnektayen Aggur, yettwaxdem s lkaɣeḍ s tewwuriwin n usiggez d usemmed. Ini agejdan d azegza n uḥebbeṛ, i d-yesmektayen iḍ. Snat n tezgiwin tilmawin ɣef tebewwaḍt taberranit ttemsedhamen akken ad d-sbeddent aggur aččuran uqbel ad d-teldi tbewwaḍt. Tabewwaḍt taberranit tettwaldi seg sin idisan, i d-yeskanen isekkilen n wagur n useṛ yettwaseggmen akken iwata ɣef tebewwaḍt tagensant. Aɣawas yeqqen amview yettwassnen n wemkan d liḥala talwayant n uɛeraḍ n watay.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Shengming Shijia Tabewwaḍt n userwet n watay d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Shengming Shijia Tabewwaḍt n userwet n watay ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Tasnakta n Ufares
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Asewḥel n Usnulfu
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Anadi
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Aseḥbiber
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Tanzagt n Usenfar
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Tanila n Umahil
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
Yettwaxellṣen
Snirem Seld Designers.org
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