Xi Jiu Hanmi Asemsel n leqjeṛ n ccṛab by Heng Luo

Xi Jiu Hanmi Asemsel n leqjeṛ n ccṛab by Heng Luo is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Ukemmus Competition Category.

DdhebAkemmus· 2022

Xi Jiu Hanmi Asemsel n leqjeṛ n ccṛab

by Heng Luo

Client: Laboratory and Hopeful

Tarbaḥt A' Design Award n Ddheb Winner in Akemmus Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Jiu Hanmi Asemsel n leqjeṛ n ccṛab

Xi Jiu Hanmi d afeṣṣel n usemsel i yiwen n ccṛab ašinwa. Taqerɛet tesseqdac talɣa n tmanya n leǧwahi deg umkan n tqerɛet timdewwert yettwassnen. Talɣa n uqfal tekka-d seg yiwen n uɛecciw n lberj n usekkak n twacult tagellidt Han, ma d tafekka n tqerɛet tettmuqul ɣer yiwen n ucebbeḥ n uẓru aẓegzaw Shuang Mao. Tayett n tqerɛet tesɛa tugniwin n rebɛa n lewḥuc iqedsen: azrem azegzaw, izem amellal, afrux azeggaɣ akked yifker aberkan. Taqerɛet tettwaxdem s uɛeqqar n ddqel ɛlayen yettwarrucen s talɣa ur nettfeǧǧiǧ ara. Tabewwaḍt tettwanqec s uneqqec yuɛlan yerna tettwaḍbeɛ s wureɣ yeḥman s yiniten aberkan, awraɣ n wureɣ akked uzeggaɣ aberkan. Afeṣṣel-a yesmektay-d idles n usekkak n twacult tagellidt Han.

The Recognition

About the Tarbaḥt A' Design Award n Ddheb

Xi Jiu Hanmi Asemsel n leqjeṛ n ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Xi Jiu Hanmi Asemsel n leqjeṛ n ccṛab ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimensions & Packaging: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Tags: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Research: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Duration: The project started in September 2020 in Jingdezhen and finished.
Operation Flow: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Team Members: Luo Heng