My Moonfly Tabewwaḍt n tarzeft by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2022
My Moonfly Tabewwaḍt n tarzeft
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #134176The Design
About My Moonfly Tabewwaḍt n tarzeft
My Moonfly d tabewwaḍt n tarzeft i yettwaxedmen i tguccam n waggur i d-ttheggan deg Tmeɣra n Tlemmast n Lexrif. Aɣawas-a yeskanay Lqeṣr n Waggur n tmacahut taciniwant, s tzeqwin d tewwura i d-yettwaxedmen s ugezzem n lkaɣeḍ s waṭas n tissasrin tanmettit tis krad. Tafat i yellan deg wagellid n waggur tettfeggiḍ-d s wegzam n tissaric, tettxelliq isekkilen ibeddilen n tafat d tili. Tabewwaḍt teṭṭef sḍis n tguccam d tayett s tferciwin d imenza. Yettwaseqdec lkaɣeḍ aẓegzaw i twennaḍt, s ugellum d usemḍel s ddheb. Tektal-is 242 ɣef 242 ɣef 75 milimitr, tabewwaḍt tzemmer ad tettwaḥrez d aceɛlal yesteɛmiren ɣef tferniwin neɣ tṭṭawlatin.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
My Moonfly Tabewwaḍt n tarzeft d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. My Moonfly Tabewwaḍt n tarzeft ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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