Sugar of Wagu Amellal n leqbayel n Wagu sɣur Jie Yang

Sugar of Wagu Amellal n leqbayel n Wagu sɣur Jie Yang d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2022

Sugar of Wagu Amellal n leqbayel n Wagu

sɣur Jie Yang

Amsaɣ: Decelent

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

11,570

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #136068

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Sugar of Wagu Amellal n leqbayel n Wagu

Ajlid n Wagu d asisel n tuffirt i yettwaxedmen i weqbayel adigan yettwakksen si zzerriɛa n amarant, deg tmurt n Hubei, di Ccinwa. Aqbayel-agi d lqut adigan n wat Tujia. Aglim uwaraq iqquren yettwasiggeg d asemsel wa yettwarekkeb ar talɣa n izem, aqbayel yettwaḥrez deg uɛebbuḍ ambaraki. Ini akk usan-d si tira n uzeṭṭa n at Tujia yerna ttwakksen si teẓegzawin tidigane. Tili-agi n tebbwa n tebḥirt ttfeǧǧiǧ wa deg umur n useggas, dɣa asisel yettuɣal ɣer tnezuɣt. Asaḍmam-agi yebɣa ad yerr yiwen ubṛaḥ adigan mačči yettwassen ar ttwassen ɣer waṭas n medden.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Sugar of Wagu Amellal n leqbayel n Wagu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Sugar of Wagu Amellal n leqbayel n Wagu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Sugar of Wagu Amellal n leqbayel n Wagu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Tigejdiwin & Akemmus: Length: about 15cm width: About 8cm height: About 20cm
Tibzimin: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Tasnakta n Ufares: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Asewḥel n Usnulfu: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Anadi: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Aseḥbiber: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Tanzagt n Usenfar: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Tanila n Umahil: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Igmamen n Terbaɛt: JieYang