Lfeṭṭa Akemmus · 2022
Neon Zebra Brand Launch Primary Function: Takwbanit n tissit
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Lfeṭṭa 2022 in Akemmus
- Estimated Number of Design Views: 39,662
- Verification code 4B62D7FEAE · Verify this award
Colors
About Neon Zebra Brand Launch Primary Function: Takwbanit n tissit
Neon Zebra d aɣawas n takwbanit i tegrumma n imsiggzen n teqwacwact. Yal tabewwaḍt d takwbanit n tissit ɣur-sent yiwet n tneɣruft n tissit yemxelḍen i yesɛan azal, i s-qqaren tagɣalt n Neon Zebra. Taneɣruft tessken i yimsaɣen amek ara xedmen tissit yemxelḍen s ufaris. Yal tabewwaḍt tettak-d snat n teqwacwacin, ttwabḍant akken ad ttwabḍunt gar sin. Tugniwin n uzuzzer i d-yettwaskanen ɣer tama n ufaris cebḥent, seqdacent taḥcict n limun akked na‘na‘ i wakken ad rnunt lɛumq. Izuzzuren ttbanen-d am tugniwin tikatarin s snat n tesnaktin neɣ s talɣiwin s krad n tesnaktin, u ttarran-d amaḍal n Neon Zebra d amuddir.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Neon Zebra Brand Launch Primary Function: Takwbanit n tissit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Neon Zebra Brand Launch Primary Function: Takwbanit n tissit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
- Inspiration
- With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.
