Ddheb Akemmus · 2022
MTN Dew Cake-Smash Asemsef n Tissit
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Ddheb 2022 in Akemmus
- Estimated Number of Design Views: 39,285
- Verification code 1EF592A842 · Verify this award
Colors
About MTN Dew Cake-Smash Asemsef n Tissit
MTN Dew Cake-Smash d asemsef i tissit taleqqaqt s benna n ugaṭu n tfaska yettwaxedmen s teṛwiḥt tanegdudt. Benna-agi tettwaxleq iwakken ad d-tesmekti ṛṛuḥ n tmeɣriwin yettwabḍan am umulli, tissulya akked tukkist n uselmed. Aselɣu-agi yettmeslay ɣef tegnatin timeqqranin i iɛeddan war ma nettwali-tent, yerna iswi-ines d asefk n usirem akked lfeṛḥ n tmeɣra. Ttwaxedmen udmawen n teftilin yeddren i tunṭiqt n usemsef akked useqdec umḍin. Udmawen-agi n teftilin sskanayen-d agraw n yemdanen yennejmaɛen di tmeɣra. Asemsef yessawal i wid ara t-yaɣen iwakken ad sfuglen tikkelt nniḍen tagnit-nsen.
About the Tarbaḥt A' Design Award n Ddheb
MTN Dew Cake-Smash Asemsef n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. MTN Dew Cake-Smash Asemsef n Tissit ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
