Pepsi New Year 2022 LTO Taqerɛet n tissit by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Ukemmus Competition Category.
DdhebAkemmus· 2022
Pepsi New Year 2022 LTO Taqerɛet n tissit
by PepsiCo Design and Innovation
Tarbaḥt A' Design Award n Ddheb Winner in Akemmus Category
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The Design
About Pepsi New Year 2022 LTO Taqerɛet n tissit
Pepsi New Year 2022 LTO d tazrigt n sḍis n tqerɛiyin n tissit yettwaxedmen s wuṭṭun amektay i tallit n yimuras n tegrest. Taqerɛiyin-agi ffɣent-d di Rrus deg ukatar n temsizzelt n tmerka n tsemhuyt. Tugniwin n tmeɣra ttwaheggant iwakken ad mṣadant akked tallit n yimuras meṛṛa, i yettfakan s Yiseggas Amaynut. Afeṣṣel yessiweḍ daɣen tamerka nnig n usmesel s tmahilin timyigawanin. Wid yesswayen zemren ad d-sekken tangalt QR yellan ɣef yal taqerɛet s uselkim afus iwakken ad awḍen ɣer usmali, gar-asen tagnit ad rebḥen ihudiyen d tqemǧiyin s wuṭṭun amektay i yettfeǧǧiǧen.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
Pepsi New Year 2022 LTO Taqerɛet n tissit d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Pepsi New Year 2022 LTO Taqerɛet n tissit ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
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