BTY Brand Identity Aẓayeb agejdan: Alugu d Isnasen sɣur Etude Digital d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2022

BTY Brand Identity Aẓayeb agejdan: Alugu d Isnasen

sɣur Etude Digital

Amsaɣ: BTY Group

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

23,326

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #138763

Kteف Tura Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef BTY Brand Identity Aẓayeb agejdan: Alugu d Isnasen

Aḍris n tektabt: BTY Brand Identity d aḍfar n alugu d isnasen i d-yettwaxedmen i BTY Group. Talɣa n alugu d asleḍ amḥisabi d ilugan i tallelt-agi ideg tettwaldi tqecwalt gennaker. Aselkim yezmer daɣen ad d-icaṛ ɣef usnegzum i d-tewwi tqecwalt gennaker ɣer usutec n teflukin. Talɣa-yagi tesban-d assaru ideg imdanen ara yesduklen ticnaḍt. Ugar n 300 n usuneɣ s lqelma zgan qbel ad d-yili usiweḍ ɣer wettel s digital, alama d-tewweḍ tirmit taḥesabt yebɣan yili. Aberkan d ini agejdan, iɛawden-t ineɣman icebḥen. Talɣa taberkant tamellalt tesirig aselket ɣef waṭas n tɣawsiwin.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

BTY Brand Identity Aẓayeb agejdan: Alugu d Isnasen d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. BTY Brand Identity Aẓayeb agejdan: Alugu d Isnasen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. BTY Brand Identity Aẓayeb agejdan: Alugu d Isnasen yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Tigejdiwin & Akemmus: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tibzimin: logo, brand identity, logomark, symbol, graphics, layout
Tasnakta n Ufares: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Asewḥel n Usnulfu: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Anadi: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Aseḥbiber: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Tanzagt n Usenfar: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Tanila n Umahil: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Igmamen n Terbaɛt: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer