Johnnie Walker Limited Edition Asemsed n Tikci sɣur Ofen Hu d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
DdhebAkemmus· 2022
Johnnie Walker Limited Edition Asemsed n Tikci
sɣur Ofen Hu
Amsaɣ: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #138822Afeṣṣel
Ɣef Johnnie Walker Limited Edition Asemsed n Tikci
Johnnie Walker Limited Edition d afeṣṣel n usemsed n tikci i tqerεet n wiski i d-yeffɣen i Tfaska n Tlemmast n Lexrif di Ccinwa. Tafaska n Tlemmast n Lexrif d lweqt yesεan azal meqqren i unejmuε n twacult, ihi isental-is d axxam, anejmuε d yiḥulfan. Afeṣṣel-a yekka-d seg tewwura d ṭṭwaqi n lebni aqbur n Ccinwa. Tabewwaṭ n beṛṛa tettelli am tewwurt s snat n tferkiwin, tettwaqfel s tqeffalt n buṭunt n lmenyaṭis di tlemmast, syen tesskan-d taqerεet yellan daxel-is. Ttwasunɣen fell-as ijeǧǧigen n lurkid, iferṭeṭṭa d usigna n lfal. Yettwaxdem uwreɣ d tugzimt s uleẓir ɣef tbewwaṭ, ma d taqerεet tettwaxdem-as tuzzya s yijdi.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Johnnie Walker Limited Edition Asemsed n Tikci d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Johnnie Walker Limited Edition Asemsed n Tikci ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
- Tigejdiwin & Akemmus
- Length 15cm width 11.5cm height 36cm
- Tibzimin
- Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
- Tasnakta n Ufares
- The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
- Asewḥel n Usnulfu
- The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
- Anadi
- In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
- Aseḥbiber
- "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
- Tanzagt n Usenfar
- Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
- Tanila n Umahil
- The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
- Igmamen n Terbaɛt
- Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan - Imsuren n Tugniwin
- Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd
Yettwaxellṣen
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