Siela Taẓrigt n Uḥraz n Tzuɣra by Olga Takhtarova

Siela Taẓrigt n Uḥraz n Tzuɣra by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.

LbrunzAkemmus· 2022

Siela Taẓrigt n Uḥraz n Tzuɣra

by Olga Takhtarova

Client: Sot B&d

Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category

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Colors

The Design

About Siela Taẓrigt n Uḥraz n Tzuɣra

Siela d taẓrigt n uḥraz i yettwaxedmen i tsuqqilt n tzuɣra n warrac d tullas. Aḥraz-agi yesseqdac tabuwaḍt tuplast tamellalt n 75 ml, yettuzeggen s tsuffeɣt n usenger akked upad. Tugniwin yettwaselken ttusersent di tlemmast n usental, yiwen n uɣbel-nnig yettban-d deg imukan d wallalen yemgaraden ɣer tsuqqilt meṛṛa. Askasi n yiniten yettɛawan imsaɣen ad ferqen gar yiseɣzafen. Tira testeqsi ɣer tegwra tazwaṛant, iwakken ass amsaɣ ad d-yaf awren i deg yebɣa gar wiyaḍ deg tazadurt s uzɣal. Idis amellal yeṭṭfen tugniwin d ineggzen ttbanent s wudem yeṣfan.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Siela Taẓrigt n Uḥraz n Tzuɣra d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Siela Taẓrigt n Uḥraz n Tzuɣra ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Siela Taẓrigt n Uḥraz n Tzuɣra yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.