Smashy Tawuri Tazwarut: Aveṛṛeḍ n Tuyat n Chocolat by Mutian Yu

Smashy Tawuri Tazwarut: Aveṛṛeḍ n Tuyat n Chocolat by Mutian Yu is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.

UzzalAkemmus· 2022

Smashy Tawuri Tazwarut: Aveṛṛeḍ n Tuyat n Chocolat

by Mutian Yu

Client: Savannah College of Art and Design

Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category

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View at A' Design Award Press Release Award Badge

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The Design

About Smashy Tawuri Tazwarut: Aveṛṛeḍ n Tuyat n Chocolat

Aḍris n Tektabt: Smashy d aveṛṛeḍ n tuyat n chocolat yeṭṭfen tugna n umeṭṭreḥ. Asnifel-agi yesdukkel tugna n umeṭṭreḥ akked tugna n tuyat, ihi aveṛṛeḍ yettban-d ula d tuyat s ufus. Smashy yezmer ad yettwarreẓ deg yal amkan. Sinima ad d-fɣent syenna, ad d-awint kra n tmenyaft. Aɣummu i gellan deg-s isishu chocolat, ikrakriren, gummies akked tsihuyat iqquranen. Aveṛṛeḍ-a yesɛa lḥidan n 155 s 183 s 76 mm, yettwaxdem s plastik. Smashy yebɣa ad d-yerr talɣa taqdimt n uwerreẓ n tuyat n chocolat, akked wamek ara yili usečč d ayen yesseɣlin lfeṛḥ.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Smashy Tawuri Tazwarut: Aveṛṛeḍ n Tuyat n Chocolat d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Smashy Tawuri Tazwarut: Aveṛṛeḍ n Tuyat n Chocolat ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu