Proshot Coffee Agrudem sɣur Mohsen Koofiani

Proshot Coffee Agrudem sɣur Mohsen Koofiani d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2022

Proshot Coffee Agrudem

sɣur Mohsen Koofiani

Amsaɣ: Proshot Coffee

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

40,643

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #139866

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Proshot Coffee Agrudem

Asenfar-a yeskanay-d akaram n uselqem n lqehwa seg utekki armi d asnihem n ufaris. Timerna n yineggura-ya imeqqranen inemhalin d yiḍebsiyen-nsen inadiyen tettekka i tallalt n twennaḍt d usizdeg n lfehem n useqdac ɣef yizerfan iweɛren n uselqem n lqehwa, akked tallalt i yimdanen yetteqdacen s waṭṭas i tmerna n ufaris-a maca ur ttwalayen ara. Ineggura-ya n lqehwa ibeḍḍulen ttmeslayen-d ɣef uqcic yellan di lebda n wemdan d ddunit-is tanemhalit. Tugna tettwaxdem s ttiknikt n yini n waman. Aseqdec n teḥricin ifeɣɣagen deg ttiknikt n usiggez ad yeǧǧ igrudem ad ttwalayen ugar.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Proshot Coffee Agrudem d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Proshot Coffee Agrudem ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The creation of these imaginary giants and their nomadic tools is to support the "environment" and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the "child-inside" of humans and their imaginary world. The illustration is done with the watercolor technique. using shiny parts in the print technique will allow the packages to be more seen.
Tigejdiwin & Akemmus: 3 layer, valved, side fold coffee package
Material: BOPP
Dimensions:
w: 140 mm
D: 100 mm
H: 360 mm
Tibzimin: Coffee, Proshot coffee, Giants, coffee packaging, Proshot coffee Giants, Package, Illustration, Character Design
Tasnakta n Ufares: In the design presented in the illustration section, the watercolor technique has been used.
In the printed version, all the jewels of the giants are selected in a metallic way (meaning that in the printed technique, the colors in the selected parts shine like metallic).
Asewḥel n Usnulfu: Creating nomadic tools and nature characters like the giant's tribe, happily working as coffee producers were a bit challenging. this kind of character has never been on coffee packs before, but the result was surprisingly awesome and everybody loves them all.
Anadi: Type of Research: Field research, internet research
Research Objectives: coffee processing methods, steps, varietals in different parts of the world including the largest coffee producer.
Methodology: case study and survey
Data Collection and Research Tools Used: coffee encyclopedia, coffee processing technology book, handbook of coffee processing, coffee rosters handbook.
Participants: Proshot coffee factory staff
Results: creating a nomadic coffee processing method represented by giant characters.
Effect in Real-Life: surprising, eye-catching, design that makes everybody interested including my daughter.
Aseḥbiber: The main purpose of designing this package was to create an interactive atmosphere between you, nature, and the producer. By creating imaginary characters and entering your "inner child", they tried to invite you to a world that you paid less attention to (the stages of coffee production and nature conservation to drink coffee). By doing this, you will pay more attention to those who produce coffee (from the time of coffee planting to the time it is poured into a cup).
Tanzagt n Usenfar: The project started in November 2020 in Shiraz and finished in September 2021 in Shiraz, and was exhibited in January 2022.
Tanila n Umahil: 1. Revolutionary and funny giant characters sprits love and happiness in these pandemic years.
2. The relation between giant characters and their nomadic tools of coffee processing with nature, represents how care we must have to protect our environment and be aware of global warming while producing our products.
3. Wide variety of giants leaves our hands open for further designs such as animations, figures, dolls, etc.
Imsuren n Tugniwin: Illustrator: Mohsen Koofiani
Creator: Mohsen Koofiani
Photographer: Mohsen Koofiani