Shadlee Primary Function: Takuppart n uzemmur n izwayen by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2022
Shadlee Primary Function: Takuppart n uzemmur n izwayen
Client: SHADLEE Co., Ltd.
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #140099The Design
About Shadlee Primary Function: Takuppart n uzemmur n izwayen
Book Text: Shadlee d taggayt n takupart n izwayen yettwaxedmen i tmanya n imesbaḍen n izwayen, gar-asen ananas, mangu d timeẓrit tismumt. Yal takarṭunt tesɛa 45 mm n tehri, 45 mm n telqeyt akked 130 mm n teɣzi. Isekkilen ttwaṣuṛṛeg s ufus s uɣanib akubist, syen ttwafeṭṭṭen sɣur uselkim. Ttwasexdamen initen iceṭṭiḍen acku tarrayt n usiggez aflexugrafi ur teǧǧa ara timẓergiyin. Yal takupart tsekan-d udem uxeyyal s telqayin am iferwan, izwayen, allalen n uẓawan neɣ igerrujen n waddal. Initen n yal takupart cudden ɣer usiwen-is.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Shadlee Primary Function: Takuppart n uzemmur n izwayen d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Shadlee Primary Function: Takuppart n uzemmur n izwayen ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Patents
- Copyrights belong to Shadlee Juice Makers
- Team Members
- Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi. - Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
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