Broken Top Brewing Co Craft Beer Aselkin n Wučči sɣur Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Aselkin n Wučči sɣur Jackie Jiabei Jiang d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2022

Broken Top Brewing Co Craft Beer Aselkin n Wučči

sɣur Jackie Jiabei Jiang

Amsaɣ: BrokenTop Brewing Co

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #140639

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Broken Top Brewing Co Craft Beer Aselkin n Wučči

Broken Top Brewing Co Craft Beer d asuneɣ n uselkin n wučči i yettwaxedmen i yiwet n tmarka n bira taẓidant n uddad ameẓyan i yesnulfuyen IPA akked pilsner. Aneɣruf n uskar yettwasfeṛṛeṛ seg iɣawasen n yiɣersiwen imezwura. Talɣut n tmult yemsel s ubrid ansuf n yal aḥric n ufaris, tettemsel akked uskar iwakken ad d-tessufeɣ tugna tuɣmisant. Ikuban wa d-nnegen s waluminyum azegzaw, yettwarkeb iwakken ad d-yaweḍ ar ini uḍuble n lebḥer, ayen iwaraɣen deg ikuban n waluminyum. Tasiwt n usiḍen s tɣaḍa taɣzfant ɣef tɣezzaft s uḥric n usiḍen amellal ijeʕlen tugniwin ttbanent akter. Ikub anaway 211 yezmer ad yeṭṭef 12 n tuwsatin (ounces).

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Broken Top Brewing Co Craft Beer Aselkin n Wučči d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Broken Top Brewing Co Craft Beer Aselkin n Wučči ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Tigejdiwin & Akemmus: standard 211 body diameter can for 12oz beverage
Tibzimin: packaging, craft beer, beverage, beverage packaging, can, aluminum
Tasnakta n Ufares: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Asewḥel n Usnulfu: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Anadi: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Aseḥbiber: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Tanzagt n Usenfar: Project started in early 2021 and finished in late September 2021 in New York City.
Tanila n Umahil: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Igmamen n Terbaɛt: Jackie Jiabei Jiang
Imsuren n Tugniwin: Not applicable