The Language of Emotion and Time Aḍebsi n Ligatu by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2023
The Language of Emotion and Time Aḍebsi n Ligatu
by Jiaxin Lv
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
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About The Language of Emotion and Time Aḍebsi n Ligatu
Tutlayt n Isentimen akked Wakud d asali n uḍebsi n ligatu i yesseqdacen ijeǧǧigen imaynuten am talɣut tabani n uzemz. Yiwen n uqecwal n ijeǧǧigen ibeggen-ed yezdi ɣer ufella n uḍebsi, yezmer ad d-yeffeɣ, ad yeldi u ad yebḍu i tuseqdact tis snat. Akken ijeǧǧigen ad ffɣen u ad zwiɣen, imseqdacen zemren ad ẓren ma ligatu mazal-it ushiw. Agbur n beṛṛa yettwaxdem s ukarṭun uslig yellan d amdakwal, ma d aqecwal n ijeǧǧigen yettwaxdem s tɣawsiwin tibanin yezmer ad frunt akken ad yensemmes useqdec n plastik. Aḍebsi yesɛa tiddi n 15 s 15 s 15 n usentimitr. Ijeǧǧigen imaynuten ttɛiwaɛen deg umkan n tɣwalin, ttarran-as-d anamek ligatu m'ara yettunefk d tikci.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
The Language of Emotion and Time Aḍebsi n Ligatu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. The Language of Emotion and Time Aḍebsi n Ligatu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. The Language of Emotion and Time Aḍebsi n Ligatu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
- Dimensions & Packaging
- The packaging size is 15cm*15cm*15cm
- Tags
- FRESHER; PACKING; CAKE; FLOWERS
- Production Technology
- It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
- Design Challenge
- The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
- Research
- The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
- Inspiration
- People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
- Project Duration
- The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
- Operation Flow
- The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.
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