Prakrishi Asemsed n tament sɣur Vishal Vora d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2023
Prakrishi Asemsed n tament
sɣur Vishal Vora
Amsaɣ: Prakrishi
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #141936Afeṣṣel
Ɣef Prakrishi Asemsed n tament
Prakrishi d afeṣṣel n usemsed i yiwet n tugti n sḍis n tmentin yesɛan lebnat yemgaraden. Tugti-agi tessemɣer yiwet n tecraḍ yellan yakan, tettḥaraz aɣanib-is amecṭuḥ akked tallunt tamellalt tameqqrant. Yiwen n uzamul yettwaxedmen s talɣa n yiferrawen n tzizwit d netta i d allal amezwaru n twalit. Azamul-agi yefka i tugti n tament timagit-is weḥd-es, yerna yettɛawan inuzan ad frzen gar sḍis n lebnat ɣef yizirig n usenz. Yal tament tettwaččar deg yiwet n tqerɛet n djaj yesɛan 180 n yimilimitren deg teɣzi akked 100 n yimilimitren deg tehri. Talsit n tqerɛet akked uɣummu n uqfal ttwasunɣen ɣef lkaɣeḍ amellal aɣelnaw yesɛan udem yettwaḥussen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Prakrishi Asemsed n tament d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Prakrishi Asemsed n tament ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Tigejdiwin & Akemmus
- Height 180mm X Width 100mm X Width 100mm
- Tibzimin
- Honey, Packaging, Branding, Motif, illustration
- Tasnakta n Ufares
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Asewḥel n Usnulfu
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Anadi
- Understand the consumer mind set and need of the very market it is going to sell,
- Aseḥbiber
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Tanzagt n Usenfar
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Tanila n Umahil
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Ibrivan
- None
- Igmamen n Terbaɛt
- Vishal Vora
- Imsuren n Tugniwin
- Vishal Vora (Sol Benito)
Yettwaxellṣen
Snirem Seld Designers.org
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