Heivy Askan n Iceqfan n Weswir n Collagène sɣur Jessica Yang - WeBranding Global d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2023
Heivy Askan n Iceqfan n Weswir n Collagène
sɣur Jessica Yang - WeBranding Global
Amsaɣ: WeBranding Global
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #141987Afeṣṣel
Ɣef Heivy Askan n Iceqfan n Weswir n Collagène
Heivy d askan n uceqqiq d tesnukyest n twaric i yiwet n tsuddemt n tissit n collagène ilili. Tasuddemt-agi tegber xemsa n yifuciyen isemman Lullaby, Uplift, Revive, Fortify akked Protect. Yal aqrab isseqdac initen d wesnasen-ines iman-is akken ad d-yesken tarrayt n ccna nniḍen, ma d asali ittwabḍan yesseɣlay akk tasuddemt-agi d yiwet. Tissit-agi tettwaskan deg iqraben n zzujaj s tuzzelt n 35 ɣer 35 ɣer 107 n imilimitren, ittwaxedmen s kra n umatériel yezmer akk ad ittwarr ɣer lexdama. Awennit n uskan-agi d asegri n twaric-nni s wemtawi ițțilin d asebɣes ɣef tezmert d tissas.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Heivy Askan n Iceqfan n Weswir n Collagène d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Heivy Askan n Iceqfan n Weswir n Collagène ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Heivy Askan n Iceqfan n Weswir n Collagène yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
- Tigejdiwin & Akemmus
- Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm) - Tibzimin
- Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
- Tasnakta n Ufares
- When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
- Asewḥel n Usnulfu
- Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
- Anadi
- Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
- Aseḥbiber
- Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
- Tanzagt n Usenfar
- The brand started in 2017 in New York, NY.
Rebranded in September 2020.
The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia. - Tanila n Umahil
- By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
- Igmamen n Terbaɛt
- Creative Director: Jessica Yang
WBG Creative Team
Yettwaxellṣen
Snirem Seld Designers.org
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