Guo Nian Hao Akemmus sɣur Xiaohongshu d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2023

Guo Nian Hao Akemmus

sɣur Xiaohongshu

Amsaɣ: Xiaohongshu

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

10,869

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #142120

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Guo Nian Hao Akemmus

Taqecwalt n useggasumegdaz n 2022 n Xiaohongshu tekka-d seg yiwet n tmacahutt ɣef lɛid n tefsut. S tkemlalt n lemɛawnat n lejdud, Xiaohongshu thegga-d yiwen ugraw imgaraden n Tafat, Imesli d Uzeggaɣ. Tiwsatin-agi sɛant tanlayt n yiḍ n ukemping, Halli Galli, tinfalit tizegzawin, akked yiwen udlis n witerman azeggaɣ yettmellaknen Xiaohongshu. Taqecwalt-agi tesdukkul timucuha n tmacahutt d kraḍ n wanawen n tiwsatin, tettak-d tabrit tamaynut n usunef seg yidles aqbur. Tettarǧu ad tesbeggen iwelhiwen igerrzen i useggasumegdaz acinwa tessineqel aseɣwer adelsan i tsuté tamaynut.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Guo Nian Hao Akemmus d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Guo Nian Hao Akemmus ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Tigejdiwin & Akemmus: Width 345mm* Depth 285mm* Height 100mm
Tibzimin: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Tasnakta n Ufares: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Asewḥel n Usnulfu: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Anadi: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Aseḥbiber: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Tanzagt n Usenfar: The project was launched in Shanghai in JAN 2022.
Tanila n Umahil: Gifts could only be found after tearing off the riddle sealed on the cover.
Igmamen n Terbaɛt: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Imsuren n Tugniwin: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu